Novo Launch · Pre-MLS via Zillow Preview℠

Pay only when we save you days on market.

30-day pre-MLS visibility on Zillow + Trulia (via Zillow Preview℠). $100 for every day we save you in DOM — $0 if it doesn’t sell in 30 days. Comp-protected: Novo Launch never enters MLS, so price-testing doesn’t burn your comp record.

Read the 1-pager (PDF)

Worked Example — 30-Day Launch Window

Day 0List on Novo Launch

Day 20Goes under contract

Saved30 − 20 = 10 days

Owe$100 × 10 = $1,000

If it doesn’t go under contract in 30 days, you owe $0 and we pull the listing.

Why This Model Works

We only earn when we accelerate your sale.

Carrying cost on a $400K spec runs $120–$180/day. We charge $100/day — under your carrying cost — and only on the days we save you. There’s no upfront fee, no minimum, no cap beyond 30 days. If we don’t move it, you don’t pay us. Pure performance.

What Novo Launch does for your listings

Pay Only When We Save Days

$100 per day we accelerate your sale. $0 if it doesn't sell in 30 days. No upfront fee, no minimum.

Comp Protection

Novo Launch lives on Zillow + Trulia ONLY (via Zillow Preview℠), never on MLS. Price-testing and saved-search activity during the window don't burn your MLS comp record — protecting future builds in the same community.

Rescue Aged-Out Inventory

Stalled spec homes get a fresh angle on a consumer-driven channel without the stale-MLS stigma. If it doesn't move, pull it back to MLS clean.

Consumer-Driven Traffic

235M Zillow + Trulia consumers see the home directly — different demand pool than the agents browsing MLS. Different buyers, different urgency.

Leads to Your Sales Team

Inquiries during the Launch window route directly to your sales office — not a third-party agent.

MLS-Friendly by Design

Novo Launch ends the day MLS goes live. No double-listing, no policy conflict, no Clear Cooperation issue.

Performance pricing — additive ladder

Start with Novo Launch. Add MLS service and Premium Visuals if you need them.

Tier 1 — Novo Launch

$100/ day saved in DOM

We only earn when we accelerate your sale. $0 if the home doesn't go under contract in the 30-day window.

30-day Zillow + Trulia visibility via Zillow Preview℠
Inquiries routed to your sales office
Saved-home + inquiry counts dashboard
Comp protection — never enters MLS
Auto-end if no contract by day 30 (you owe $0)

Tier 2 — + MLS Listing Service

+$450flat, turnkey

Add full MLS listing service on top of Novo Launch — for builders without an in-house listing agent.

Everything in Tier 1
Turnkey MLS listing input + photo coordination
Showings handled by Novo licensed agents
Buyer-side coordination through closing
Triggered only if Launch window closes without contract

Tier 3 — + Premium Visuals

+$1,500flat, per home

Add Premium Visuals + Zillow Showcase℠ placement to maximize relist performance after the Launch window.

Pro listing photography
3D / virtual tour
Interactive floor plan
Zillow Showcase℠ placement
Premium search-result treatment

* Zillow Showcase claim: Showcase listings on Zillow sell for 2% more on average than similar non-Showcase listings (Zillow data, Oct 2025). Zillow Preview℠ and Zillow Showcase℠ are service marks of Zillow, Inc.

From submission to live in 48 hours

Submit

Send us the home (address, photos, price) via builder portal or email. Zero upfront fee.

Live in 48h

We post to Zillow + Trulia via Zillow Preview℠ within 48 business hours. The 30-day Launch window starts ticking.

Leads Flow

Inquiries route to your sales office. Weekly digest to your team lead.

Settle Up

Goes under contract during the window? You owe $100 × days remaining. Doesn't sell in 30 days? You owe $0.

Common questions

We charge $100 for every day we save you in days-on-market within the 30-day Launch window. Example: home sells on day 20 of the window, saving 10 days × $100 = $1,000 Novo Launch fee. Goes under contract day 5? 25 saved days × $100 = $2,500. Doesn't sell in 30 days? You owe $0 and we pull the listing. No upfront fee, no minimum, no cap.

We can't track which buyer source produced a specific contract. We're charging for the acceleration — the days saved during the Launch window — not for a specific lead. If the home goes under contract during Launch, the fee applies regardless of source. We're betting our pricing on the lift, not on lead attribution.

The opposite — it protects them. Novo Launch lives on Zillow + Trulia ONLY (via Zillow Preview℠), never on MLS. Price-testing and saved-search activity during the 30-day window don't enter the MLS comp record. If the home doesn't move, you list fresh on MLS with clean DOM and clean price history. Comp protection is the differentiator.

No. Novo Launch is exclusive distribution to Zillow + Trulia ONLY via Zillow Preview℠, and ends the day MLS goes live. MLS-friendly by design.

Standard listing service (input, photos, showings, buyer-side coordination through closing). No 3% commission — flat $450 per listing for builders without an in-house listing agent. Triggered only if the Launch window closes without a contract and you elect to take it to MLS through us.

Pro listing photography, 3D / virtual tour, interactive floor plan, Zillow Showcase℠ placement, and premium search-result treatment. Showcase listings on Zillow sell for 2% more on average than similar non-Showcase listings (Zillow data, Oct 2025).

Yes. IQ pilots include up to 5 Novo Launch listings per pilot community, no $100/day fee on those bundled slots.

Pick a home. We'll have it on Zillow + Trulia in 48 hours — and you don't pay a dime until we save you days.

30-day Launch window. $100 per saved day. $0 if it doesn't sell.

Email Kris