Three ways to list your new construction homes.

Built for builders. Priced on performance. How Novo compares — at a glance.

Most builders are picking between three options to list new construction: a high-volume MLS service like Homes USA, a traditional listing agent, or Novo. Here’s the side-by-side.

Download the comparison (PDF)

Feature

Novo

Performance pricing · pre-MLS · AI sales intelligence

Homes USA

Per-listing MLS service · builder tech platform

A Realtor

Traditional listing agent · % commission

Pricing model

$$450 MLS + $100/day saved + add-ons

$$495 per listing, flat fee

$2–3% commission ($8K–$12K on $400K home)

Pre-MLS Zillow exposure

30-day Novo Launch window via Zillow Preview℠

—

MLS listing service

$450 flat, turnkey

Core service

Bundled in commission

Comp protection (price-test off MLS)

Novo Launch never enters MLS

—

Pro photography + 3D virtual tour

Included in $1,500 Premium Visuals

~Available, separate add-on

~Varies by agent / market

Zillow Showcase℠ placement

Included in $1,500 Premium Visuals

Not offered

~Varies by agent

AI sales intelligence (model cameras)

Novo IQ — Reveal + Capture cameras

—

$1,000 buyer credit (funded by us)

On every Novo-sourced closing

—

Featured on consumer search platform

Novo Certified on asknovoai.com

—

Performance-aligned pricing

$0 if Launch doesn't accelerate

Fees regardless of outcome

Commission paid only at close

Builder dashboard & analytics

Built-in portal: leads, DOM, comps

Their platform

~Varies by agent

Pricing model

Novo

$$450 MLS + $100/day saved + add-ons

Homes USA

$$495 per listing, flat fee

A Realtor

$2–3% commission ($8K–$12K on $400K home)

Pre-MLS Zillow exposure

Novo

30-day Novo Launch window via Zillow Preview℠

Homes USA

—

A Realtor

—

MLS listing service

Novo

$450 flat, turnkey

Homes USA

Core service

A Realtor

Bundled in commission

Comp protection (price-test off MLS)

Novo

Novo Launch never enters MLS

Homes USA

—

A Realtor

—

Pro photography + 3D virtual tour

Novo

Included in $1,500 Premium Visuals

Homes USA

~Available, separate add-on

A Realtor

~Varies by agent / market

Zillow Showcase℠ placement

Novo

Included in $1,500 Premium Visuals

Homes USA

Not offered

A Realtor

~Varies by agent

AI sales intelligence (model cameras)

Novo

Novo IQ — Reveal + Capture cameras

Homes USA

—

A Realtor

—

$1,000 buyer credit (funded by us)

Novo

On every Novo-sourced closing

Homes USA

—

A Realtor

—

Featured on consumer search platform

Novo

Novo Certified on asknovoai.com

Homes USA

—

A Realtor

—

Performance-aligned pricing

Novo

$0 if Launch doesn't accelerate

Homes USA

Fees regardless of outcome

A Realtor

Commission paid only at close

Builder dashboard & analytics

Novo

Built-in portal: leads, DOM, comps

Homes USA

Their platform

A Realtor

~Varies by agent

available not available / not offered~ available with conditions or extra cost$ pricing detail

The bottom line for builders

Novo is the only option combining pre-MLS distribution, comp protection, AI sales intelligence, and performance pricing — under one platform.

One platform. Three pillars. Built for new construction.

Pilot at 1–3 communities. 60–90 days. Decide on your data.

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Pre-MLS visibility delivered via Zillow Preview℠. Premium Visuals includes Zillow Showcase℠ placement. Both are service marks of Zillow, Inc. Realtor commission figures are typical U.S. ranges and vary by market and broker.