Novo IQ · Reveal + Capture

Turn anonymous traffic into named buyers.

The intelligence layer for homebuilder sales teams. Reveal who's at your model. Capture who drove past. Convert with the full search history they left on asknovoai.com — before they walk in.

Read the 1-pager

70%+

of model-home traffic walks out without a card,
without an agent, without a follow-up.

Drive-by traffic at the entrance is invisible. By the time a buyer fills out a builder web form, they've already toured three competitors.

At the Model Home

Reveal Camera

Camera mounted at the model entrance. As a visitor approaches, Reveal matches them against opted-in asknovoai.com profiles and LPR records. Within seconds, your sales team sees:

Name + contact info
Prior asknovoai.com search history
Price range, floor-plan preferences, must-haves
Communities they've already saved
Last-seen activity timestamp

"Sales teams stop greeting buyers with a clipboard and start greeting them by name with the home they came to see."

At the Community Entrance

Capture Camera

Camera at the entrance road or model driveway. Every plate that crosses becomes a named, contactable lead in your CRM — without anyone stopping.

LPR + reverse-lookup → owner name + best contact
Auto-routed to your CRM (Lasso, BoomTown, Salesforce, custom)
De-duped against existing leads — no spam
Outbound triggers: text/email sequence within 60 mins
Drive-by visit appears in Reveal profile if they later walk in

The Novo IQ Dashboard

One pane of glass.

Live feed of who walked in and who drove by, plus pipeline metrics for your sales manager.

Dashboard preview · Available during pilot kickoff

Privacy by design.

Opt-in only

Reveal matches only against asknovoai.com profiles whose users opted in to builder communications during search.

No biometrics

No facial recognition, no biometric storage. Identification is via LPR + opted-in profile data.

SOC 2 + audited

Annual third-party audit.
Per-builder data isolation.
Right-to-erasure honored within 30 days.

Novo IQ Pilot

from $2,995/mo · per community

Reveal + Capture cameras, dashboard, white-glove deployment, weekly review. 60–90 day commitment.

Included

Reveal Camera install
Capture Camera install
Dashboard access
All identifications & matches
Hardware + connectivity

Also included

CRM integration setup
Sales-team training
Weekly performance review
Joint 90-day go/no-go review
Novo Certified placement

Common questions

No. Reveal and Capture are standalone units, IP-connected, with their own LTE backup. We handle install, mounts, power, and connectivity.

Reveal still logs the visit (timestamp, camera ID) and runs LPR. If they don't match, no PII is captured. If they later create a profile, the visit is retro-attached.

Yes. Cameras are installed on builder property (model home, sales office, community entrance gate). We've deployed in HOA-governed communities; we provide the disclosure language.

No. We integrate with your existing CRM via standard APIs.

Joint review at 90 days. You see the dashboard, the lift on tour-to-close, and the cost per closed buyer. You either expand to more communities or walk away. We pull the cameras at our cost.

Those tools identify B2B web visitors. Reveal identifies a physical buyer at your model home, in real time, with their consumer search history attached. Different problem, different layer of the funnel.

Pick 1–3 communities. We'll come install Reveal + Capture and prove it on your own data.

60–90 day commitment. Joint go/no-go at 90.

Email Kris