Novo Homes AI

Novo IQ · Reveal + Capture

Turn anonymous traffic into named buyers.

The intelligence layer for homebuilder sales teams. Reveal who's at your model. Capture who drove past. Convert with the full search history they left on asknovoai.com — before they walk in.

Read the 1-pager
70%+

of model-home visitors leave without a card or talking to an agent.

+43%

lift in conversion rate when sales teams greet buyers by name with their search history.

Drive-by traffic at the entrance is invisible. By the time a buyer fills out a builder web form, they've already toured three competitors. Novo IQ closes both gaps.

Sources: NAHB builder surveys; internal Novo benchmark across pilot communities, 2025.

At the Model Home

Reveal Camera

Camera mounted at the model entrance. As a visitor approaches, Reveal matches them against opted-in asknovoai.com profiles and LPR records. Within seconds, your sales team sees:

  • Name + contact info
  • Prior asknovoai.com search history
  • Price range, floor-plan preferences, must-haves
  • Communities they've already saved
  • Last-seen activity timestamp

"Sales teams stop greeting buyers with a clipboard and start greeting them by name with the home they came to see."

At the Community Entrance

Capture Camera

Camera at the entrance road or model driveway. Every plate that crosses becomes a named, contactable lead in your CRM — without anyone stopping.

  • LPR + reverse-lookup → owner name + best contact
  • Auto-routed to your CRM (Lasso, BoomTown, Salesforce, custom)
  • De-duped against existing leads — no spam
  • Outbound triggers: text/email sequence within 60 mins
  • Drive-by visit appears in Reveal profile if they later walk in

Typical Community Entrance

200–600drive-bys per week

Today those impressions are wasted. With Novo, ~60–75% of plates match to an identifiable household — the rest get a generic branded touch via the camera's location data.

The Pilot

Start with 1–3 communities. Prove it in 60–90 days.

We deploy the full stack, agree on success metrics up front, and review results together.

What Novo deploys

  • Novo Reveal — Reveal Camera at the model + Capture Camera at the entrance
  • Live sales-team alerts via mobile + tablet
  • Novo Certified profile with all your inventory, incentives, and communities
  • Up to 5 Novo Launch slots on Zillow + Trulia (pre-MLS via Zillow Preview℠)
  • Weekly performance dashboard for your VP of Sales
  • Dedicated Novo account lead during the pilot

What we measure

  • Tour-to-close rate

    vs. your control communities

  • Lead capture lift

    from drive-bys vs. baseline

  • Pre-MLS saved searches

    per Novo Launch listing

  • Days on market

    Launch vs. non-Launch homes

  • Cost per closed buyer

    all-in, including Novo fees

Privacy by design.

Opt-in only

  • Reveal matches only against asknovoai.com profiles whose users opted in to builder communications during search.

No biometrics

  • No facial recognition, no biometric storage. Identification is via LPR + opted-in profile data.

SOC 2 + audited

  • Annual third-party audit.
  • Per-builder data isolation.
  • Right-to-erasure honored within 30 days.

Pick the package that fits.

Both tiers include Novo Certified placement on asknovoai.com.

Novo IQ

The Closing Tool

Maximize conversion of buyers already walking through the door.

$2,995/mo · per community

1 Reveal Camera · Model Home

  • Real-time Sales Alerts — greet buyers by name with search history
  • Analytical Dashboard — buyer behavior + intent insights
  • 2 Novo Launch homes — early Zillow + Trulia visibility
  • Novo Certified placement on asknovoai.com
  • CRM integration setup
  • Sales-team training
  • Weekly performance review
  • Joint 90-day go/no-go review
Recommended

Novo IQ+

The Growth Tool

Capture the ghosts — drive-by buyers who never stop at the model.

$3,495/mo · per community

Novo IQ $2,995 + $500 Growth add-on

Reveal Camera + Capture Camera · Model + Entrance

  • Everything in Novo IQ — The Closing Tool
  • Capture Camera — drive-bys become reachable leads
  • 5 Novo Launch homes — dominate local pre-MLS search
  • Daily prospect list: who toured + what they want
  • Automated outreach within 60 mins of drive-by
  • Re-targeting fuel for your existing ad flows

Novo Certified placement on asknovoai.com is included with every package. Referral fees apply on Novo-sourced closings (success-based).

Common questions

No. Reveal and Capture are standalone units, IP-connected, with their own LTE backup. We handle install, mounts, power, and connectivity.
Reveal still logs the visit (timestamp, camera ID) and runs LPR. If they don't match, no PII is captured. If they later create a profile, the visit is retro-attached.
Yes. Cameras are installed on builder property (model home, sales office, community entrance gate). We've deployed in HOA-governed communities; we provide the disclosure language.
No. We integrate with your existing CRM via standard APIs.
Joint review at 90 days. You see the dashboard, the lift on tour-to-close, and the cost per closed buyer. You either expand to more communities or walk away. We pull the cameras at our cost.
Those tools identify B2B web visitors. Reveal identifies a physical buyer at your model home, in real time, with their consumer search history attached. Different problem, different layer of the funnel.

Pick 1–3 communities. We'll come install Reveal + Capture and prove it on your own data.

60–90 day commitment. Joint go/no-go at 90.

Email Kris