One Predictable Path From Spec to Sold.
From build day 1 to closing — the full Novo Launch journey for every spec home.
List on MLS with renderings the day the slab is poured. Forty days before completion, we pull the MLS listing and place the home on Zillow Preview℠ via Novo Launch for a 30-day performance window. If it goes under contract, you pay only for the days we save you. If it doesn’t sell, the home returns to MLS at completion with professional photography, a 3D walkthrough, and Zillow Showcase℠ placement.
Construction Phase
MLS · renderings
Novo Launch — 30 days
Zillow Preview℠ · performance pricing
Completion
Scenario A or B
Day 1
Build starts
List on MLS with renderings
40 days before completion
Pull MLS · Start Novo Launch
Home goes on Zillow Preview℠
10 days before completion
Launch window ends
Decision point — see scenarios below
Completion
Day 0
Either sold or relisted on MLS
Day 1
Build starts
List on MLS with renderings
40 days before completion
Pull MLS · Start Novo Launch
Home goes on Zillow Preview℠
10 days before completion
Launch window ends
Decision point — see scenarios below
Completion
Day 0
Either sold or relisted on MLS
Three exit points · what the builder owes in each
Sold during Construction
When: Build start → 40 days before completion · on MLS with renderings
Buyer contracts on the MLS-with-renderings listing before the Launch window starts. No Novo Launch fee. No Premium Visuals fee.
Builder pays
(flat)
Sold during Novo Launch
When: 40 days before completion → 10 days before completion · 30-day Zillow Preview℠ window
Buyer contracts during the 30-day Launch window (any source — we charge for the acceleration on top of the MLS Service fee). Example: home sells on day 20 of the window, saving 10 days. 10 days × $100 = $1,000 Novo Launch fee.
Builder pays
(10 days saved example)
Relist with Premium Visuals
When: Completion onward · MLS relist with pro photos + 3D + Zillow Showcase℠
Launch window closed without a buyer. Home completes; we relist on MLS with the full Premium Visuals package and close via MLS.
Builder pays
(flat)
One path. Three predictable exits. We earn on outcomes — not promises.
$0 upfront. $0 if it doesn't sell. Pay $100/day only when we save you days.