Novo Preview · Pre-MLS on Zillow + Trulia
Don't hide the home. Launch it.
Get your spec homes in front of 235M Zillow + Trulia buyers — 14–21 days before MLS. Build a waiting list, test pricing, launch with leads in hand.
The Window Builders Leave on the Table
The 14–21 days before MLS are the days that matter.
The most active shoppers — the ones who'll close in 30 days — fill their saved searches in the first two weeks of every month. By the time your spec home hits MLS, somebody else's inventory is already in their saved-home alerts.
Novo Preview puts your home there first.
What Preview does for your listings
Zillow + Trulia Visibility
Listed in search results, recommended-homes carousels, and saved-home alerts during the 14–21 day Preview window.
Leads to Your Sales Team
Inquiries during the Preview window route directly to your sales office — not a third-party agent.
Price Testing + Waiting Lists
Capture saved-home counts and inquiry volume to inform pricing on quick-move-ins. Launch with leads already in hand on MLS day.
MLS-Friendly by Design
Preview ends the day MLS goes live. No double-listing, no policy conflict, no MLS sanction risk.
Co-Marketing Support
Optional Reveal-the-launch package: countdown emails, MLS-day social kit, builder-branded landing page snippet for your community site.
Full Attribution
Track Preview-sourced inquiries, saved searches, and closings vs. MLS-sourced for clean attribution on launch performance.
Simple per-listing pricing
For Builders with an In-House Listing Agent
Pre-MLS visibility on Zillow + Trulia, leads routed to your team.
- Zillow + Trulia Preview placement (14–21 days)
- Inquiries routed to your sales office
- Saved-home + inquiry counts
- Per-listing performance dashboard
- Auto-end on MLS go-live
Full-Service Option — No In-House Agent Needed
Everything in Novo Preview, plus turnkey MLS listing service.
- Everything in Novo Preview
- Turnkey MLS listing service (we list it, no in-house agent needed)
- Photo coordination + listing input
- Showings handled by Novo licensed agents
- Buyer-side coordination through closing
From submission to live in 48 hours
Submit
Send us the home (address, photos, price, target MLS date) via builder portal or email.
Live in 48h
We post to Zillow + Trulia within 48 business hours.
Leads Flow
Inquiries route to your sales office; weekly digest to your team lead.
MLS Day
Preview auto-ends. We hand over the saved-home + lead count for your launch playbook.
Common questions
Pick a home. We'll have it on Zillow + Trulia in 48 hours.
$250 per listing. No contract. Volume pricing for 5+ listings/month.